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sensitivity toothpaste
Worth a lookShows a $26.0M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$26.0M$26.0M/yr · 7.5M searches
Conversion
Incredible22.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$15.71avg listing price — sweet spot $15–$100
Price range
Okay$4.94–$24.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Review moat
Bad8,341.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand