51
sensitive whitening toothpaste
Worth a lookShows searches that convert (20.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible$4.5M$4.5M/yr · 1.4M searches
Avg price
Great$15.11avg listing price — sweet spot $15–$100
Price range
Good$6.09–$24.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad7,713.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand