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sensitive teeth
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$19.08avg listing price — sweet spot $15–$100
Price range
Great$5.11–$81.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$232K$232K/yr · 142K searches
Review moat
Bad7,719.86avg incumbent reviews — the moat a new listing must climb
Growth
Bad-25.4%90-day search growth — must beat 0% to launch