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sensitive mouthwash
Skip itSoft demand (-44.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Market size
Good$639K$639K/yr · 463K searches
Price range
Good$6.36–$27.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.83avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,273.71avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad92%top-5 click share — a locked-up shelf
Growth
Bad-44.8%90-day search growth — must beat 0% to launch