65
sea sponge
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Market size
Good$685K$685K/yr · 573K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.09avg listing price — sweet spot $15–$100
Price range
Okay$5.67–$22.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Review moat
Okay3,708.49avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand