56
scrubbers
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good$2.21–$38.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.6%90-day search growth — must beat 0% to launch
Avg price
Okay$10.83avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad13,101.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad$60K$60K/yr · 67K searches