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scrub brush
Launch itA $3.5M/yr market growing +11.5% this quarter with returns at 0.9% — clears our launch bar.
Market size
Incredible$3.5M$3.5M/yr · 3.3M searches
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Price range
Good$3.98–$38.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.23avg listing price — sweet spot $15–$100
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,498.34avg incumbent reviews — the moat a new listing must climb