54
screen wipes
Worth a lookShows low returns (0.3%), but soft demand (-10.7% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 660K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.66avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.85–$18.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Review moat
Bad13,717.61avg incumbent reviews — the moat a new listing must climb