51
scouring pad
Worth a lookShows low returns (0.2%), but a small market ($72K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good$2.48–$27.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Avg price
Okay$9.57avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad14,811.71avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 83K searches