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scotch brite bottle brush
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.77avg listing price — sweet spot $15–$100
Price range
Okay$3.24–$24.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,564.36avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Market size
Bad$70K$70K/yr · 60K searches
Brand share
Bad95%top-5 brand share — brand-locked demand