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scoliosis pillow
Skip itSoft demand (-8.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$35.17avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Great60%top-5 brand share — no brand owns this niche
Price range
Good$11.29–$143.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Okay$201K$201K/yr · 205K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Returns
Okay4.9%return rate — above 5% kills the launch gate
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Review moat
Bad10,478avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand