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52

scentsy counter cleaner spray

Worth a look

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 50Growth 17Conversion 66Competition 87Returns 99Price range 73Avg price 87Brand share 0Review moat 26Quality gap 30

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Competition

Great28%

top-5 click share — an open shelf

Avg price

Great$19.65

avg listing price — sweet spot $15–$100

Price range

Good$3.09–$47.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Market size

Okay$273K

$273K/yr · 233K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,928.67

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-15.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

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