63
scents
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$52.98avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$672K$672K/yr · 571K searches
Price range
Good$3.03–$166.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad9,374.95avg incumbent reviews — the moat a new listing must climb
Signals High Price