40
scented toilet paper
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.33avg listing price — sweet spot $15–$100
Price range
Good$5.92–$40.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$238K$238K/yr · 89K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
Growth
Bad-28.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad89,969.45avg incumbent reviews — the moat a new listing must climb