53
scent fill
Worth a lookShows low returns (0.9%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$21.61avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$9.63–$30.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+15.8%90-day search growth — must beat 0% to launch
Review moat
Okay1,989.87avg incumbent reviews — the moat a new listing must climb
Market size
Okay$180K$180K/yr · 213K searches
Brand share
Bad100%top-5 brand share — brand-locked demand