54
scalloped plates
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but strong incumbent ratings (4.6★) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Avg price
Incredible$29.80avg listing price — sweet spot $15–$100
Price range
Great$8.10–$67.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Good661.86avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Okay$179K$179K/yr · 255K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand