45
scalloped napkins
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Review moat
Great382.98avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Good$5.94–$25.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.89avg listing price — sweet spot $15–$100
Growth
Okay+16.6%90-day search growth — must beat 0% to launch
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$26K$26K/yr · 86K searches