59
scale for body weight
Worth a lookShows a $45.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$45.5M$45.5M/yr · 16.3M searches
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$23.41avg listing price — sweet spot $15–$100
Price range
Great$10.44–$68.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Review moat
Bad59,932.56avg incumbent reviews — the moat a new listing must climb