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sauna oil
Worth a lookShows low returns (0.9%), but soft demand (-24.9% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$25.24avg listing price — sweet spot $15–$100
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Price range
Great$8.93–$122.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$191K$191K/yr · 89K searches
Review moat
Bad19,381.48avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand