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santal diffuser oil
Worth a lookShows a sweet-spot price point ($31.78 avg), but a concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list.
Avg price
Incredible$31.78avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$9.19–$106.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$307K$307K/yr · 134K searches
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Okay3,682.71avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf