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sanitary wipes
Worth a lookShows low returns (0.2%), but a deep review moat (61,570 avg reviews) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Good$13.65avg listing price — sweet spot $15–$100
Price range
Good$1.94–$36.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$143K$143K/yr · 96K searches
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad61,570.45avg incumbent reviews — the moat a new listing must climb