50
sandalwood
Worth a lookShows low returns (0.6%), but soft demand (+2.1% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Price range
Good$5.98–$25.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.27avg listing price — sweet spot $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$142K$142K/yr · 246K searches
Review moat
Okay3,391.81avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.1%90-day search growth — must beat 0% to launch