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sandalwood car air freshener
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.67avg listing price — sweet spot $15–$100
Price range
Good$5.91–$27.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$162K$162K/yr · 159K searches
Review moat
Okay3,712.02avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand