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salter labs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Review moat
Good701.64avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.16–$31.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.53avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad$29K$29K/yr · 35K searches
Brand share
Bad100%top-5 brand share — brand-locked demand