63
saline solution
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$2.9M$2.9M/yr · 2.0M searches
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Good$14.69avg listing price — sweet spot $15–$100
Price range
Good$3.17–$32.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Review moat
Bad7,614.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality