47
sage spray
Skip itSoft demand (-7.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.62avg listing price — sweet spot $15–$100
Price range
Great$9.22–$43.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,687.25avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$173K$173K/yr · 112K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-7.9%90-day search growth — must beat 0% to launch