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sage essential oil
Worth a lookShows low returns (1.2%), but soft demand (-11.3% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$5.57–$28.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,451.64avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.18avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$120K$120K/yr · 116K searches
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier