46
safety step
Skip itA small market ($61K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$30.42avg listing price — sweet spot $15–$100
Price range
Great$10.15–$72.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,371.37avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Market size
Bad$61K$61K/yr · 55K searches