53
rutin
Worth a lookShows low returns (0.0%), but a concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.85avg listing price — sweet spot $15–$100
Review moat
Good521.54avg incumbent reviews — the moat a new listing must climb
Price range
Good$10.83–$22.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$248K$248K/yr · 129K searches
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf