44
running recovery
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Review moat
Great191.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$14.98avg listing price — sweet spot $15–$100
Price range
Okay$8.73–$19.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Market size
Bad$61K$61K/yr · 37K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand