45
runes
Skip itA small market ($63K/yr) — this niche doesn't clear our bar today.
Avg price
Great$18.74avg listing price — sweet spot $15–$100
Price range
Great$7.40–$57.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great465.79avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
Market size
Bad$63K$63K/yr · 226K searches