53
rubbing alcohol 70 percent
Worth a lookShows low returns (0.1%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.0M$2.0M/yr · 1.2M searches
Avg price
Good$12.81avg listing price — sweet spot $15–$100
Price range
Okay$2.91–$25.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad6,767.38avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality