49
royal blue ribbon
Skip itPrices mostly outside the sweet spot ($4.16–$12.03) — this niche doesn't clear our bar today.
Competition
Great37%top-5 click share — an open shelf
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Growth
Good+31.8%90-day search growth — must beat 0% to launch
Review moat
Okay2,011.78avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.52avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$50K$50K/yr · 91K searches
Price range
Bad$4.16–$12.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand