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rose quartz
Skip itPrices mostly outside the sweet spot ($5.75–$9.94) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good790.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$122K$122K/yr · 501K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Avg price
Bad$8.24avg listing price — sweet spot $15–$100
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Price range
Bad$5.75–$9.94cheapest to priciest tracked listing — scored on the share inside $15–$100