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rootology

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Soft demand (-49.8% this quarter) — this niche doesn't clear our bar today.

Market size 4Growth 0Conversion 56Competition 10Returns 100Price range 85Avg price 95Brand share 24Review moat 50Quality gap 67

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.28

avg listing price — sweet spot $15–$100

Price range

Great$9.92–$48.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,520.4

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Competition

Bad88%

top-5 click share — a locked-up shelf

Market size

Bad$18K

$18K/yr · 16K searches

Growth

Bad-49.8%

90-day search growth — must beat 0% to launch

Search terms