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room fragrance spray
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.09–$21.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.65avg listing price — sweet spot $15–$100
Market size
Okay$109K$109K/yr · 110K searches
Review moat
Bad27,869.17avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand