57
rolling papers
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$3.6M$3.6M/yr · 2.6M searches
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Price range
Good$3.97–$44.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.22avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Review moat
Bad7,007.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand