57
roll towels
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$33.53avg listing price — sweet spot $15–$100
Price range
Great$2.91–$61.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Review moat
Bad16,104.52avg incumbent reviews — the moat a new listing must climb
Market size
Bad$61K$61K/yr · 13K searches
Signals No Dominant Brand