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roho cushion
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Great$2.0M$2.0M/yr · 405K searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$147.25avg listing price — sweet spot $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,542.45avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.8%return rate — above 5% kills the launch gate
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Price range
Bad$49.40–$390.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price