61
ribbon
Launch itA $4.4M/yr market growing +0.5% this quarter with returns at 2.7% — clears our launch bar.
Market size
Incredible$4.4M$4.4M/yr · 9.4M searches
Competition
Great24%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Good$3.91–$34.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.7%return rate — above 5% kills the launch gate
Review moat
Okay1,932.45avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Avg price
Okay$9.06avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality