35
retention tape
Skip itPrices mostly outside the sweet spot ($6.94–$13.70) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,022.44avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.39avg listing price — sweet spot $15–$100
Market size
Okay$100K$100K/yr · 65K searches
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad$6.94–$13.70cheapest to priciest tracked listing — scored on the share inside $15–$100