54
retainer
Worth a lookShows low returns (1.1%), but soft demand (-4.4% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$60.08avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$661K$661K/yr · 579K searches
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good$8.57–$149.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,107.14avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.4%90-day search growth — must beat 0% to launch