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retainer case
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 2.1M searches
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,481.22avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.24–$24.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Avg price
Bad$8.77avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality