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51

resistant starch

Worth a look

Shows low returns (0.1%), but a concentrated shelf (top 5 take 72% of clicks) keeps it on the watch list.

Market size 42Growth 38Conversion 60Competition 23Returns 99Price range 81Avg price 95Brand share 49Review moat 64Quality gap 24

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.22

avg listing price — sweet spot $15–$100

Price range

Great$7.03–$54.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good926

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Market size

Okay$218K

$218K/yr · 172K searches

Growth

Okay+10.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad72%

top-5 click share — a locked-up shelf

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