65
renuzit solid air freshener
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great33%top-5 click share — an open shelf
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.71avg listing price — sweet spot $15–$100
Price range
Good$2.16–$50.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$601K$601K/yr · 512K searches
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad8,256.81avg incumbent reviews — the moat a new listing must climb