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56

relaxing

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 46Growth 29Conversion 40Competition 62Returns 100Price range 84Avg price 87Brand share 64Review moat 24Quality gap 52

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$19.79

avg listing price — sweet spot $15–$100

Price range

Great$7.95–$61.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$247K

$247K/yr · 394K searches

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Growth

Okay+3.0%

90-day search growth — must beat 0% to launch

Review moat

Bad6,701.54

avg incumbent reviews — the moat a new listing must climb

Search terms