52
regular pads
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Market size
Good$725K$725K/yr · 621K searches
Price range
Good$4.85–$39.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.71avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad8,595.32avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand