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Skip itSoft demand (-47.7% this quarter) — this niche doesn't clear our bar today.
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good$395K$395K/yr · 584K searches
Review moat
Good1,496.29avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.97avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$6.25–$16.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-47.7%90-day search growth — must beat 0% to launch