65
red plates
Launch itA $915K/yr market growing +2.0% this quarter with returns at 2.3% — clears our launch bar.
Brand share
Great40%top-5 brand share — no brand owns this niche
Avg price
Incredible$26.08avg listing price — sweet spot $15–$100
Price range
Great$8.82–$94.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great28%top-5 click share — an open shelf
Market size
Great$915K$915K/yr · 684K searches
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,392.65avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand