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red plates and napkins party supplies
Worth a lookShows a sweet-spot price point ($21.79 avg), but a small market ($63K/yr) keeps it on the watch list.
Avg price
Great$21.79avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$6.02–$53.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good835.29avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 54K searches